Petro-Canada Lubricants announced a renewed partnership today with Verizon IndyCar Series driver James Hinchcliffe and an increased relationship with Schmidt Peterson Motorsports.
The renewal covers the entire 2017 Verizon IndyCar Series season and will see enhanced Petro-Canada Lubricants branding featured on Hinchcliffe’s No. 5 Honda, as well as additional team assets to create more brand awareness for the supplier of more than 350 lubricants, specialty fluids and greases to more than 80 countries.
“We are very excited to announce our renewed partnership with James and Schmidt Peterson Motorsports. His and the team’s performance throughout the last racing season clearly demonstrated our shared values,” said Howard McIntyre, vice president of lubricants for Suncor, which operates Petro-Canada. “Technology, innovation and dedication are the cornerstones of Petro-Canada Lubricants and perfectly align with their approach to racing.
“Couple this with our shared Canadian roots and our partnership makes absolute sense. We look forward to seeing what 2017 brings for James, as well as the team, and we wish them the very best of luck on the track.”
Hinchcliffe, a native of Oakville, Ontario, is one of the most successful Canadian drivers in Indy car competition. Entering his seventh season in the Verizon IndyCar Series, the 30-year-old has four race wins and captured the pole position for the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil last May.
“From the outset last year, one of the drivers behind my partnership with Petro-Canada Lubricants was being able to proudly represent a Canadian company which has a unique reach across North America,” Hinchcliffe said. “It showed me that Petro-Canada Lubricants shares my ambitions to exceed expectations, break barriers and set new bars for excellence. Petro-Canada Lubricants’ motto is ‘beyond today’s standards’ and that is a mantra I really subscribe to.”