INDYCAR and IMS partner with Snapchat for 100th Indianapolis 500 race day 'Live Story'


INDIANAPOLIS -- Snapchat, the ephemeral, mobile storytelling platform embraced by 100 million daily active users, is partnering with the Indianapolis Motor Speedway to cover the 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil on Sunday via a “Live Story.”

Live Stories allow Snapchatters at the same event to contribute their unique, personal perspectives by submitting their photo and video Snaps to one collective story. On race day, a team at Snapchat will curate the thousands of Snaps submitted from fans at IMS into a brief Live Story that can be broadcast nationwide to millions of users right on their phone.

For fans attending the race and using Snapchat, it’s easy to submit Snaps to the Live Story – simply take a photo or video Snap, tap "send" and choose to submit to the Indianapolis 500 Live Story. After taking the Snap, swipe left to find cool event-themed Geofilters.

Snaps selected by the team at Snapchat will be included in the Live Story and available for all Snapchatters to see for 24 hours.

“Thousands of race fans use Snapchat to share moments from the Indianapolis Motor Speedway, and the Live Story capturing many of their experiences from the 100th running should be epic,” said C.J. O’Donnell, chief marketing officer for Hulman Motorsports. “We can’t wait for race day and this is yet another part of the day to look forward to.”

Fans can also follow the action from IMS at “the_brickyard” and the Verizon IndyCar Series at “indycar” on Snapchat. 

From the fans