Bowers & Wilkins salutes 100th Indy 500 with commemorative headphones

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The Indianapolis 500 Mile Race never sounded so good! Iconic British loudspeaker brand Bowers & Wilkins is celebrating this month's historic 100th Running of the Indianapolis 500 presented by PennGrade Motor Oil with a limited-edition wireless headphone.

Why the association between the great race that’s taken place at Indianapolis Motor Speedway since 1911 and a 50-year-old British audiophile speaker brand?

Bowers & Wilkins Limited Edition P5W Headphones“Quite simply, we admire the result of engineering perfection,” said Joe Atkins, Bowers & Wilkins chairman and CEO. "Bowers & Wilkins is founded on innovation and uncompromised performance. With performance audio and on this track, precision wins. We are thrilled to celebrate more than a century of racing excellence at this iconic track." 

The limited-edition 100th Running 2016 Indy 500 Bowers & Wilkins P5 Wireless Headphones feature class-leading 17-hour battery life, universal Bluetooth compatibility with aptX quality, dual microphones for highest call quality, award-winning P5 drivers and luxury materials. This limited-edition product is laser engraved on each ear cup with the official "100th Running" logo on the right and the commemorative "100th Running of the Indianapolis 500" logo on the left. Also included is a protective quilted carrying case, embroidered with the 100th Running of the Indianapolis 500 commemorative logo.

“The historic 100th Running of the Indianapolis 500 creates a great avenue for Indianapolis Motor Speedway and the Verizon IndyCar Series to expand exclusive offerings to our fans,” said Rod Davis, Hulman Motorsports chief revenue officer. “We are fortunate to have an audience that enjoys and appreciates high-quality products and the Bowers & Wilkins brand fits nicely with that lifestyle. We are proud to partner with them to commemorate this epic event.”

The limited-edition 100th Running 2016 Indy 500 Bowers & Wilkins P5 Wireless Headphones will be exclusively available at www.bowers-wilkins.com/indy100. For large volume orders of 10 or more, contact specialmarkets@bwgroupusa.com

The 100th Running of the Indianapolis 500 is scheduled for May 29, with practice running May 16-20, qualifying the weekend of May 21-22 and final practice sessions set for May 23 and 27. Tickets are on sale for the Indianapolis 500 are available at www.ims.com/tickets or by calling (800) 822-INDY between 8 a.m.-5 p.m. ET weekdays.

Nice! Thx @BowersWilkins @IndyCar for the 100th Running #Indy500 headphones. Pre-order at: https://t.co/t8Ic0kUjXU pic.twitter.com/z19EnBWfOO

Here in Russia with these sick special edition Indy500 @bowerswilkins headphones. Get yours: https://t.co/zZLvmGrnUm pic.twitter.com/8O5mY9S5h6

Thanks @BowersWilkins & @INDYCAR for awesome 100th running #Indy500 headphones! Check it out https://t.co/t4xmUfbN00 pic.twitter.com/bPl3VvnB7t

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